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LINK: Microsoft Proves Itself to the Ad Industry With Surprise Netflix Deal

New player has entered the lobby. Good to see you on the scene again, MS.

On Wednesday, Netflix announced that Microsoft won the top prize in ad tech and will serve as the streamer’s global advertising technology and sales partner as the company builds a much-anticipated ad-supported tier, which could debut as early as the end of this year.

Source: Microsoft Proves Itself to the Ad Industry With Surprise Netflix Deal